Fire2Fusion should sound like the best science teacher you ever had — knowledgeable, warm, and genuinely excited about energy. Not a textbook. Not a robot. A teacher who makes you go “oh, that’s cool!”
| Pillar | Means | Avoids |
|---|---|---|
| Curious | Starts with questions, not statements. “Ever wondered what makes a light bulb glow?” | Dry definitions, passive voice |
| Clear | Short sentences, one idea at a time. Explains terms before using them. | Jargon without explanation, complex clauses |
| Confident | States facts plainly. Uses precise language. | “Weasel words” (might, possibly, could be), fake enthusiasm |
| Warm | Talks to the reader directly (you). Uses contractions. Friendly without being cringey. | “Dear student” formality, emoji overload, talking down |
| Situation | Tone | Example |
|---|---|---|
| Definition | Confident, clear | “Electric energy is the energy carried by moving electrons.” |
| Real-world example | Curious, playful | “Next time you flip a light switch, you’re making electrons zoom through a wire at nearly the speed of light!” |
| Complex concept | Patient, guiding | “Think of it like this: energy doesn’t disappear — it just changes costumes.” |
| Quiz / FAQ | Direct, encouraging | “Ready to test your knowledge? Give it a go!” |
❌ Bad: “Electric energy is defined as the energy generated by the movement of charged particles.”
✅ Good: “Every time you turn on a light, you’re using electricity. But what IS electricity, really? Let’s find out.”
Aim for 15-20 words per sentence. If a sentence feels long, split it. One idea per sentence.
Energy → like money (can be stored, spent, transferred, but never destroyed) Electrons → like runners passing a baton Potential energy → like a ball at the top of a slide, waiting to go
Every energy type needs at least 2-3 concrete examples a student has seen or experienced. No abstract descriptions without grounding.
Every main article must include three distinct callout sections:
In the first 100 words, answer: What is this? Why does it matter? One surprising fact.
Example: “Sound energy is what you hear when a dog barks or a door slams. It’s made by things that vibrate — and without it, the world would be totally silent. Ready to hear more?”
Every page must cite at least 3-5 reputable sources at the bottom. Good sources: Energy.gov, EIA.gov, Britannica, peer-reviewed journals. Format references consistently.
Natural language only. Use the primary keyword in the H1, the first paragraph, and 1-2 subheadings if it fits naturally. Never force it. (The old 7-10% density rule is retired — it hurts readability and risks Google penalties.)
Each page needs 5 quiz questions and 5 FAQ items in the front matter, following the existing Jekyll format. Questions should be genuinely useful — not filler.
Use a consistent byline format: “Written by [Name], Science Educator” or “Fire2Fusion Editorial Team.” Every page should show who wrote it and when it was last updated.
Link to related pages inline where it makes sense: “Sound energy is different from light energy, which travels in waves too.”
| What Competitors Do | What We Do Instead |
|---|---|
| Generic definitions (ScienceFacts) | Lead with a question or example |
| Dry, formal tone (Britannica, Energy.gov) | Warm, conversational voice |
| Thin pages with no examples (ScienceFacts) | Real-world examples in every section |
| No kid-level differentiation (ThoughtCo) | Grade-level callout sections |
| No interactive elements (all) | Quiz + FAQ on every page |
| No freshness dates (ScienceFacts) | Visible “last updated” dates |
| No named authors (ScienceFacts, Energy.gov) | Named byline + credentials |
Every main article should follow this order:
Fire2Fusion sits between ThoughtCo (expert, readable) and ScienceFacts (simple, shallow). Our edge is: