Template: Content Brief v2

1. Target Topic

Primary keyword: Secondary keywords: Search intent: Informational / Educational (ages 8-14)

2. SERP Landscape

Top competitors ranking:

Differentiation opportunity:

3. Target Audience

Primary: Students aged 8-14 (grades 3-8) Secondary: Primary/secondary school teachers preparing lesson plans

What they already know: Basic awareness of the topic from daily life What they need to learn: Clear definition, how it works, examples they’ve seen, key vocabulary

4. Page Role

5. Competitor Beat Sheet

This competitor… So we will…
ScienceFacts gives a 1-sentence definition and 3 bullet examples Provide real-world context before the definition, 5+ described examples
ThoughtCo has expert credentials but no grade-level differentiation Add explicit “For Younger / For Older / For Teachers” sections
Britannica is deep but dry Use warm, conversational voice and analogies
Khan Academy has videos but thin standalone text Make this page valuable as a standalone reading resource

6. Required Elements

7. Headings Structure (Draft)

H1: 
H2: Quick Look
H2: What Is ?
H2: How  Works (with analogy)
H2: For Younger Learners (Ages 7-10)
H2: For Older Learners (Ages 11-14)
H2: Real-World Examples of 
H2: Teacher Corner
H2: Fun Facts About 
H2: Other Types of Energy You Might Like

8. Proof Points Needed

10. Word Count Target

11. Acceptance Criteria

12. Hand-off

| Agent | Action | |—|—| | Content Strategist | Fills brief → hands to SEO Content Writer | | SEO Content Writer | Writes draft → hands to On-Page Optimiser | | On-Page Optimiser | Titles, metadata, headings, internal links, schema → hands to Reviewer | | Compliance Reviewer | Claims check, risk review |